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USPS "Mail Drives Mobile" Promotion for Holiday 2015

Written by: Donna Hanbery, Executive Director | Saturation Mailers Coalition

WASHINGTON  ̶  For the past several years, the Postal Service has offered a "holiday" mail promotion that rewarded participating mailers with an up-front, 2% discount on eligible mail pieces sent during the last few months of each year.

The 2015 Mail Drives Mobile Engagement Promotion offers a much longer program, with potential savings of 2% per mail piece for the last six months of the year.

Saturation Mailers Coalition and many of our members, had praised the Postal Service for offering promotions and incentives, but pointed out that the short time frames made it difficult to educate customers on the opportunities and for mailers to reap the rewards of a two-month promotion window. The promotions offered in 2015, which include promotions that are offered to First Class Mail and two promotions for Standard Mail, all have a longer program window.


Written by: Donna Hanbery, Executive Director | Saturation Mailers Coalition

August 2016

Dear SMC Members:

Mailers rarely look forward to Postal Service price adjustments.  But the 2017 Postal Service rate adjustment could bring good news for free paper publishers that use Standard Enhanced Carrier Route Saturation Mail to distribute their papers.

Dialog between Postal Service leaders on marketing, pricing, and costing, has taken place for years.  During its July 2016 MTAC meetings, and in discussions SMC has had with Postal Service pricing personnel thereafter, the Postal Service has confirmed that it intends to raise the allowable weight, by increasing the Standard Mail flat piece price weight break, from 3.3 ounces to 4 ounces.



Written by: Donna Hanbery, Executive Director | Saturation Mailers Coalition

February 2017

PRC Begins First Broad Review of Postal Rate Making System

Dear SMC Members:

On December 20, 2016, the Postal Regulatory Commission (PRC) announced that it would begin its review of the system for regulating rates and classes for Market Dominant products that was established in the 2006 law that governs today’s Postal Service and rate making system.  The Postal Accountability and Enhancement Act (PAEA) provided a system of setting postal rates tied to changes in the annual Consumer Price Index and provided that at the end of ten years the PRC would do a review of how the rate-setting process was working to achieve the objectives of the law.  The PRC Order, entitled “Advance Notice of Proposed Rulemaking on the Statutory Review of the System for Regulating Rates and Classes for Market Dominant Products”, could be just the beginning of a long process to review and evaluate how the current system is working. If the PRC finds the objectives of the PAEA Statute are not being met, it could establish another proceeding to modify the system, or adopt an alternative system, to achieve the objectives of the law.


Behind the Scenes Talks on Postal Reform

Written by: Donna Hanbery, Executive Director | Saturation Mailers Coalition

February 2016

Dear SMC Members:

I wanted to share some “behind the scenes” discussions that are taking place about postal reform.

First, I thought you might be interested in seeing an ARTICLE that shows the Postal Service has backed down on its efforts to eliminate Saturday mail delivery.  Deputy PMG Stroman commented that “5-day delivery was one of the things the USPS dropped” from its reform plans.

You may be hearing discussion about mailers “agreeing to” accept the current exigency increase as a permanent increase in rates.

Most Recent USPS/ SMC Chat on Products & Pricing

Written by: Donna Hanbery, Executive Director | Saturation Mailers Coalition

May 2016

Dear SMC Members:

Last week I was in Washington for several days of meetings that included opportunities to talk with Postal Service representatives about “their thoughts” on products and pricing changes that might occur with the 2017 rate adjustment.  Here is a brief recap of take aways from my conversations of last week and other postal happenings.

Changes in Standard Mail Rate Design

The USPS is still “noodling” over potential chances in the Standard Mail piece/pound rate design.  I have stressed to the USPS that any change in the rate design that could result in a higher than CPI adjusted rate in 2017 for pieces 3.3 ounces or less, any requirement for mailers weighing heavier pieces to pay for more weight than they are sending/using, or reductions in the drop ship discounts our members earn for bringing their mail to the DDU or SCF, could have a very negative impact on shared mail programs and free papers.  I believe the Postal Service is listening.

In my most recent communication with Postal Service representatives on product and pricing I was told the following:

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Contact Details

Free Community Papers of New York
109 Twin Oaks Drive, Suite C2
Syracuse, NY 13206 
Phone: 315-472-6007 or 877-275-2726
Fax: 877-790-1976



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